October 23, 2015

Weber, SAP, Chobani win big in FMBE Awards

CONGRATS to Weber Grills, SAP and Chobani! Our work with these three amazing brands took home some stellar hardware at the Field Marketing and Brand Experience Awards in London last night.

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October 22, 2015

WestJet Christmas Miracle Hits Social Media High

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals. Kudos, too, for the impressive on-site set, hidden cameras and proprietary technology it took to pull it off. After filming the stunt...

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October 22, 2015

Pepsi Engages Music Fans in Socially-Driven Challenges

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...

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October 22, 2015

HGTV Creates Magical Pop-Up Holiday House at Mall

Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...

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