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The 2020 It List: Recognizing the Top 100 Event Agencies
Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...
Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together
Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...
‘Stranger Things’ Fans Will Drive Through Replica Sets at the Netflix ‘Drive-Into’ Experience
Filming was halted on the fourth season of Netflix’s “Stranger Things” over the spring in the wake of the pandemic, but fans of the sci-fi series won’t have to wait much longer to dive back into the Upside Down thanks to a new drive-through activation. Starting in October, the Stranger Things: The Drive-Into Experience will...
How Chicago’s CHI-Together is Putting a Fresh Spin on Socially Safe Events
Located in a parking lot at Soldier Field, CHI-Together bills itself as the largest ongoing socially safe event in the Midwest. But it’s not just the entertainment that’s putting this platform on the map. It’s the touchpoint-rich programming that is helping forge a new path for sponsorship engagement in the COVID era. Since its launch...