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How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event
Salesforce’s Dreamforce returned Sept. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Themed as a “global family reunion,” the hybrid event offered panels hosted by Soledad O’Brien, cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and...
FX Touts its Top Content With Interactive Sound Sculptures in Three Cities
FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound...
How YSL Beauty Charmed Gen Z at New York Fashion Week
New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to...
How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...