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LIVE FROM SALT LAKE: AFTER THE AFTER PARTY
Baby Boomers often say that if you remember the ’60s, you weren’t there. The same could be said of the first day at EMS—but minus the psychedelic influences. Between the morning workshops, the afternoon keynote and sessions, a cocktail hour, the Ex Awards Gala and the after party, we weren’t sure who would make it...
LIVE FROM SALT LAKE: EVERYTHING YOU MISSED AT EMS
It was a bumpy ride into Salt Lake for most of us (you gotta love those white-knuckle mountain descents), but we all made it to the beautiful Grand America Hotel safe, sound and ready to roll. EMS this year kicked off the day before the event got into full swing with our first-ever “Destination Day”...
Grand Ex Award: How Target Became the Big Brand on Campus
Bullseye University Live: This Year’s Grand Ex Award Winner Over the last few years, no retailer has embraced experiential marketing like Target. The company has wired live experiences throughout the entire marketing mix, threading engagement into everything it does. From sponsorships and grassroots marketing to guerrilla efforts and beyond, the programs are simultaneously national...