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Clorox Brings Twitter Fountain to SXSW Eco
To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...
Perrier Launches An Artsy Bottle Collection
Perrier on Sept. 25 uncapped its new limited-edition street art collection of bottles and cans with a launch party at Colossal Media Group’s warehouse in Brooklyn, New York. The event showcased nine original designs by three artists—JonOne, who hails from New York City; Sasu, from Japan; and Kobra, from Sao Paulo, Brazil—and engaged the press,...
Beyond The Business Side of Women’s Events
A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines such as More, Cosmopolitan, Glamour and others organize the conferences as a way to bring in additional revenue at a...
Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th...