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How U.S. Cellular Leverages The Handshake
U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build relationships by connecting consumers with staff from local stores in a no-pressure environment. Two semi-tractor trailer trucks and a scaled-down 10-foot by 20-foot...
When A Brand Manager Eats Off The Floor
How far would you go to seed a viral video of your brand’s latest product? Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot and germs off a Toronto subway platform with Bissell’s new Symphony All-in-One Vacuum and Steam Mop, dumped a bowl of...
Microsoft Hits The Streets At MLS All-Star Game
Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with...
Heineken Expands The House At The US Open
Marking its 23rd year as sponsor of the US Open, Heineken brought an expanded Heineken House to the USTA Billie Jean King National Tennis Center in Flushing, NY, Aug. 25 to Sept. 8, offering live screenings of the biggest matches, entertainment, sandwiches and ice-cold beer in an open-air deck above the food village. The brand...