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Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions
Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s...
Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo
Word on the Croisette has it that Cannes is sizzling-hot, and we’re not just talking about the convergence of the world’s top creatives. High temps and humidity at the annual Cannes Lions International Festival of Creativity, this year June 16-20, have made cool spaces and cold treats a premium (hello, brand opportunity) as top advertising,...
How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign
Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season...
The Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.