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It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works
New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000 square feet of projection-mapped walls featuring the artist’s most famous and color-rich masterpieces. “Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been...
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption of the wildly popular original show that aired for six seasons from 2007 to 2012 on The CW network, the streaming platform held a launch event and fashion show by New York luxury label Monse at the 1 Hotel Brooklyn...
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track in a big way.