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2019 Perspectives: Q&A’s with 13 Female Agency Leaders

Each year, EM’s Women in Events special report profiles a variety of leading female event marketers who offer executive-level perspective on everything from striking a work-life balance to being heard in the boardroom to building a meaningful career. This year’s crop of women were as candid as ever as they discussed confidence-boosting tips, embracing the...

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Experience Design: Color Me CORT Goes Bigger in Texas

Each year, CORT Events hosts several elaborate, exclusive, VIP experiences for distinguished friends and guests. To wrap up 2018, CORT Events headed to Dallas for the most jaw-dropping party of the year in the events industry. Everything is bigger in Texas and, at Color Me CORT, that meant being bolder than ever before. We channeled...

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Making Customers Not Sales: The Three Whys of Event Marketing

From webinars to trade shows, event marketing is part of every marketer’s toolbox. Events can be scaled to match your needs and budget—from webinars to full-on trade shows. But before you decide what you’re going to do, you should explore why you’re doing it. As leadership guru Simon Sinek succinctly puts it, “People don’t buy...

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Seriously, What is an Experiential Activation? Inside Chicago’s e.a.t. Spots

What is an experiential activation? The phrase is reminiscent of science fiction, like the last thing one might hear prior to having memories uploaded into one’s brain. But it’s not a pitch for Total Recall, it’s a term of art used by brand marketers that’s often conflated with “brand experience” or even “event marketing.”  To...

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Groundbreaking Research: Historic Data Survey of 650 Marketers

New study emphasizes significance of data in driving revenue and audience quality in event marketing…

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