Downloads

Mosaic Gets Real About What it Takes to Build a Female-forward Agency

There’s no denying that experiential marketing is changing— from what it looks like, to how data is collected from it and where it stands in the overall marketing mix. Over the last few years, influencers, data scientists and a new generation of consumers have forced this industry to evolve, adapt and innovate. Leading this shift...

read more

Ladies First: Why Women are the Rock Stars at Live Nation

Live Nation hardly needs an introduction, but what you may not know is that Live Nation is a female-forward organization with a progressive approach to retaining top female talent. In this candid session with some of Live Nation’s top female executives, we talk about lessons learned from a long career in events, what makes a...

read more

Strat Chats 2020: Featuring Oracle, Atlassian, Sprint and Ford

As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...

read more

Best-in-Class: Behind the Scenes with It List Pros

Get a taste of some of the greatest minds across the agency landscape with our bonus sponsored It List “hit list” content. From company philosophies to industry predictions to creative processes, to deep-dives into sports marketing programs, shareholder meetings and mobile tours, this special compilation offers a variety of expert perspectives on a thriving event...

read more

Experiential Marketing 101: How Experiences Are Changing the Marketing World

In an economy shaped by younger generations, experience is king. This new normal means that brands can create memorable moments that reverberate in consumers’ minds and conversations long after the event.

read more