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Watch On Demand: Six Trends to Bet on for B-to-B Events

In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025…

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Watch On Demand: Redefining Fandom for Today’s Brands

Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…

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Women in Events: The 2024 Career Progression and Satisfaction Report

All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently? These...

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The Movement Metric: A New KPI for Experiential Marketers

Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional...

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7 Future-Proof Experiential Trends

AI-generated content is everywhere. Making real, in-person moments more valuable than ever. Audiences now crave experiences that feel authentic, participatory, and impossible to replicate online. This quick guide breaks down seven emerging trends reshaping experiential marketing, from new forms of participation to purpose-driven impact and physical innovation. You’ll learn what’s changing, why it matters, and...

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