Sponsorships
Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound and emotional convergence. It was pure delight. And the race hadn’t even...
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...
Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a sponsor since 1982. Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees.
How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade
When the 33rd annual Tompkins Square Halloween Dog Parade in New York City was canceled earlier this fall due to permitting challenges and rising costs, dog wellness brand Get Joy wasn’t just going to roll over.