B-to-C Events

January 28, 2010

Brands Target Spring Breakers

With so many schools spread across the country getting your brand in front of college students can be a challenge. For many there’s no better place to make marketing magic than on the beer can-lined shores of exotic destinations such as Fort Lauderdale FL and South Padre Island TX.

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January 28, 2010

MSN Partners with NBC in ‘Biggest Loser’ Promo

MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between Jan. 1 and March 11 includes an online component a five-city mall tour and a sweepstakes.

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January 28, 2010

Airborne Launches Biggest Effort Ever at Airports

Airborne an herbal supplement created to help boost the immune system last month launched the largest product sampling in airport history. The six-week program will distribute 840 000 samples of Airborne On-the-Go to travelers post-security in Chicago O’Hare Airport and Denver International Airport. A sampling marketing team of 70 people underwent rigorous security preparations including...

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January 28, 2010

Rhino Takes its Dot-com Record Shop Offline

From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse pop-culture music label Rhino Entertainment’s extensive online collection of music and merchandise in a live record store. The Rhino pop-up store opened Dec. 1 at an 1 100-square-foot retail storefront on West Third Street about one block from The Grove...

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