B-to-C Events
Social Media Top Tip: How To Work With Bloggers
The “blogosphere” has grown up. Yes, bloggers are still self-publishers. It’s what distinguishes them from traditional media. But today’s top bloggers can wield enormous power and influence over purchase decisions. According to one study, 41 percent of consumers say that blogs are among the top three sources that influence their purchase decisions, beating out branded...
Flash Sampling: Dos Equis’ Twist On Cinco De Mayo
If you were bummed out that Cinco de Mayo fell on a Tuesday this year, you weren’t alone. So was Dos Equis, the Mexican beer brand, which got a jump on the celebration with Dos De Mayo, a campaign that not only offered a play on words but a two-pronged experiential approach that involved on-premise...
How To Stop Busy Consumers In Their Tracks
Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them...
Special Report: The 2015 Ex Awards
It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.