Conferences
Inside the Unconference: Lessons From Three Offbeat B-to-B Events
If you’ve ever attended a session taught by a cowboy poet around a campfire, spent hours affixing stickers to a crowdsourced art installation or pitched a session with a Post-it note, then you’ve probably been to an unconference. While not a new category of b-to-b events, it’s a growing one fueled, in part, by a...
Seven Ways Tech Conferences are Modernizing the B-to-B Experience
When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints, attract the most number of attendees, have the deepest budgets and deliver the largest ROI. As technology changes, however, with...
Three Ways VR Revved Up NetApp Attendees
Virtual reality isn’t just for consumer activations. More and more companies are incorporating VR into their b-to-b conferences and events as a way to engage attendees and deepen their connection to content. NetApp, a data management company specializing in cloud and flash technology, used VR to create a fresh experience around Formula 1 racing for...
Eight Insights on How to Succeed in the B-to-B Event Marketing Space
In our April issue, we will feature our picks for the 2016 B-to-B Dream Team—the event marketers we’d hire if we were building our own brand. From organizing global conferences to handling trade show strategy and overseeing internal meetings, this year’s Dream Team does it all and does it so well, they’re setting the standard...