Case Study Archive - Page 75 of 332 - Event Marketer
GoPro Gives Media Hands-on Access to its New Toys
For the launch of its HERO5 camera, Karma drone and new accessories and software solutions, GoPro went quid pro quo. Instead of communicating the features of its products through a static press event, the brand unleashed journalists, influencers and athletes at an interactive “day camp” in Squaw Valley, CA, where they could play with the...
MasterCard Customers Enjoy Dinner at Iconic Venues
Ever the experiential brand, MasterCard’s belief that experiences matter more than material things last year translated into 55 “priceless” culinary experiences that brought cardmembers to unexpected—and iconic—venues across the country. From a four-course meal on the legendary Paramount Pictures Studios lot, to dinner on the field at Dodger Stadium, the brand treated affluent customers to...
Bloomberg Brings Spirit of Competition to the Streets
“Think global. Act local.” It’s a phrase you can’t escape these days, whether it’s in reference to environmental issues or marketing initiatives. For Bloomberg, it’s the mantra that drives its Square Mile Relay races. The annual team-building events, and their corresponding spectator villages, engage the brand’s premium client base. In 2016, the program was bigger...
State Farm Inspires Women With Storytelling Events
Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...