Case Study Archive - Page 62 of 332 - Event Marketer
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
BMW Sends Influencers on the ‘Road to Coachella’
BMW isn’t the first brand consumers think of when they think of a Coachella partner. So as the first-ever automotive brand to partner with the music festival, the brand sought to create an organic connection by highlighting the i Series’ sustainability message and its technology chops. The brand first created an original content piece celebrating...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Marriott’s Safari Tents Bring Glamping to Coachella
Marriott wanted to make a splash at Coachella, but being a brick and mortar hospitality brand… this posed some challenges. The solution: bring its rooms to the party in the desert by building eight separate Safari Tents—each perfect for the glamping experience so popular at the Coachella Valley Music and Arts Festival and inspired by...