Case Study Archive - Page 307 of 332 - Event Marketer
Jim Beam Bourbon Bar Pours on the Personalization
More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate...
Food Network Magazine Cooks Up a Foodie Connection
Best-selling epicurean title Food Network Magazine last year brought its brand and its “rock star” chefs out of the kitchen and into the real world with a first-ever mashup event featuring food, wine and, well, real rock stars. The Food Network in Concert event offered foodies and music fans in the Chicago area the chance...
Under Armour All-American Game Connects with Teens
It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...
Activision’s Call of Duty Championship Engages eSports Fans
The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed every corner of its live tournament into a best-in-class broadcast platform that could be seen around the world on practically any type...