Case Study Archive - Page 305 of 332 - Event Marketer
Bacardi Private Island Extravaganza Targets Influencers
It was a bold idea from a bold brand. Bacardi’s brand values have always been about freedom, passion and irrepressibility, and throughout its history has enjoyed a close affiliation with music. The Bacardi Triangle promotion, a three-day extravaganza that took place over Halloween weekend at a private island in the Caribbean, tapped into all three...
Bud Light’s Whatever, USA Offers Millennial Appeal
In a campaign that will one day end up in textbooks, Bud Light took the Super Bowl launch of its #UpForWhatever ad campaign and brought it to life—literally—to forge a deeper connection with Millennials, that elusive 21- to 27-year-old demo that sees themselves as social curators, storytellers and more. The program was designed to spark...
MillerCoors Brews a Successful Distributor Conference
Miller Coors’ Distributor Convention is the most important two days of the year for the company, a chance to educate, motivate and demonstrate how the brand will “win in beer” during the key summer selling period. It’s a time for networking, rewarding outstanding performers and unveiling advertising and marketing plans, capped off by a good,...
Miele’s Aerialists Put a Multi-Sensory Spin on Laundry
Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...