Case Study Archive - Page 301 of 332 - Event Marketer
PepsiCo #PEPCITY Combines NYC Flavors at Super Bowl
To celebrate Super Bowl XLVIII in New York City and thank the Tri-State area for its business, PepsiCo created #PEPCITY, a 10,000-square-foot pavilion erected in Bryant Park. Strategically positioned as an entertainment-based alternative to the hundreds of football-related brand activations across the city, #PEPCITY combined gourmet food with music, art, sculpture, architecture, poetry, Broadway, multimedia...
American Express Swings into High-Tech at Pinehurst
American Express’ activation at Pinehurst, home of the 2014 US Open, was as smooth as a well-honed golf swing that landed the financial services company straight into the digital age with the MyOpen Pass RFID Experience. The engagement allowed cardmembers to digitally capture their visit in a relevant, shareable and personalized way while connecting to...
Smirnoff Asks Consumers: Your Country or Mine?
To forge a deeper relationship with its consumers, Smirnoff marketers decided they would transform them from local event attendees into international event partners. The resulting program was called Smirnoff Nightlife Exchange Project. It gave consumers a forum for sharing ideas about their ideal nightlife events—the best of which Smirnoff would later bring to life. Consumers...
Connected Chandelier Lights Up AOL Symposium
From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and...