Case Study Archive - Page 297 of 332 - Event Marketer
Fox’s Gotham Zip Line Teases TV Series at Comic-Con
Ask any attendee at Comic-Con if they wished they could be a real-life super hero and most would probably say yes. Fox helped fulfill this near universal fantasy by giving conference attendees the chance to fly like a super hero, and then share the experience with friends. To tease the premiere of “Gotham,” a crime TV...
Evian Delivers Cold Water into New Yorkers’ Hot Hands
With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.?...
Red Bull Activation Surprises Boston College Students
Boston is a college town, and so the back-to-school season presents a tasty opportunity for brands to target this demographic—including that tricky millennial audience. It also presents a challenge for brands looking to gain exclusive access and scale experiences. Red Bull decided to go straight into the classroom and infiltrate buildings with relevant surprise and...
Google Holiday Tree Campaign Lights Up Girl Coders
Less than one percent of girls express interest in majoring in computer science in college. Yet, the tech industry is growing faster than any other industry. To champion this issue and be sure that the future of tech includes perspectives from women, Google created Made with Code, an initiative to inspire girls to try coding...