Case Study Archive - Page 296 of 332 - Event Marketer
Unilever’s Clear Connects Women with ‘The Voice’
Women face a never-ending sea of hair care product options at the market, and on TV. Rather than fight the tide, Clear decided to make connections with consumers, women ages 18 to 49, over a known passion point—NBC’s “The Voice,” the No. 1 rated show within this target. This “The Voice Sponsored by Clear: Resilient...
Citi’s Billboard Awards Sponsorship Hits a High Note
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...
Pepsi Scales a Sponsorship with Hyped for Halftime
Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement for one of the most highly anticipated events of the year, and seamlessly tie the Pepsi brand to it,...
Enterprise Activates 10,000 Events to Boost CarShare
The concept of the rideshare has exploded, offering car-less urbanites the sweet freedom of borrowing a vehicle when they need it, without the hassles of owning one—and parking one. But the key behind the success of these membership-based services is finding consumers who are open to the idea of alternative transportation options, and then getting...