Case Study Archive - Page 274 of 332 - Event Marketer
Gogo Air Collects Data with a Useful Giveaway
Gogo Air at trade shows this year wanted to be able to promote its in-flight wireless internet infrastructure service and capture attendee information for future mailings, which attendees, especially c-level attendees, are often reluctant to give. So, Gogo devised a premium giveaway to sweeten the deal—custom engraved luggage tags. Gogo’s booth featured a laser engraver...
Adobe Summit Attendees Skip the Long Reg Lines
When you think of on-site registration check-in at conferences or other business-related events, the first thing that may come to mind are lines; because, inherently, when you have thousands of attendees, you have to set up lanes to control the swell of bodies and efficiently check everybody in. Attendees at this year’s Adobe Summit were...
Brooks Sports Ties Exhibit Experiences with Data
Brands have mastered the art of collecting baseline data such as email, phone numbers and minor demographic information from consumers visiting an experience. At this year’s Rock ‘n’ Roll Running Expo, however, Brooks Running Company, known for providing custom fittings of shoes for runners, was able to collect enough information to develop entire profiles of...
Heineken House Immerses Guests in Latin Music
It’s all about access. As part of a new approach to its sponsorship of the Latin GRAMMY’s, Heineken’s event space Heineken House brought together Latin artists, media industry VIPs and consumers for experiences that gave everyone a behind-the-scenes look at the recording, creative and reporting process. A highly targeted program, Heineken House was tailored solely...