Case Study Archive - Page 208 of 332 - Event Marketer
LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...
Alltel Hits Campgrounds to Reach NASCAR Fans
Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for three days each between February and November. At the brand’s 200-foot-by-200-foot site, fans filled out a lead-gen card to get into...
Caterpillar’s LED Exhibit Towers Light up Bauma
At Bauma 2007 in Munich, one of the world’s largest trade fairs for construction machinery, Caterpillar made sure its program embodied the spirit of its offer: complete 360-degree solutions. Two 40-foot towers served as dramatic focal points for the display. One, a stretched vertical LED screen, looped animations, images and messages about the brand. The...
Intel Unleashes Demos, Entertainment and Science at CES
Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread. The other energizes your computer with speed and realistic detail. But while garlic has a taste and aroma often associated with great meals...