Case Study Archive - Page 207 of 332 - Event Marketer
Olympus Onsite Tour Elevates Mobile Marketing Tech
Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to...
ESPN’s Fandom Tour Features a Sports Dream Machine
To promote the expansion and relaunch of espn360.com and to make Verizon broadband and FiOS customers aware that the site is free for them, ESPN kicked off the King of Fandom promotional tour. Consumers competed daily in a sports trivia contest on verizonsurround.com and the sports fan with the highest total score was awarded the...
W.L. Gore & Associates Takes Gear Demos to the Mountain
Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme...
Macanudo Takes Rolling Cigar Lounge to Top Retailers
In an effort to boost retail sales and reinforce its premium positioning, Macanudo took the American Passion Tour—a 45-foot cigar lounge on wheels—to top retail accounts. The rig’s interior was modeled after Manhattan’s ritzy Club Macanudo. The cigar maker let retailers host the mobile lounge at their stores in exchange for purchasing promotional packs of...