Case Study Archive - Page 171 of 332 - Event Marketer
National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Kyle Petty Charity Leverages Press to Build Awareness
Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The 2002 Charity Ride kicked off in Napa, CA, last June and traveled for eight days (covering about 400 miles daily). The Ride benefited...
Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...