Case Study Archive - Page 157 of 332 - Event Marketer
Camel Educates Tobacco Users with High-Tech Trailer
There are all sorts of tobacco laws a company like RJ Reynolds must consider before putting cigarettes in people’s hands. So when it came to promoting its Camel Snus smokeless tobacco, the company created the Camel Showcase, a secure environment inside two double-expandable 53-foot trailers open only to legal age adults (IDs required) at music...
Red Bull Turns a Truck into an Audio-Visual DJ Booth
In order to boost brand awareness among consumers and make the brand more approachable, Red Bull created four hardcore dj SUVs—large in stature and equally ready for off-road or city cruising. To build it, the brand converted an MXT from a truck to a SUV, with the roof rising up to expose a complete A/V...
CareerBuilder Exhibit Features Multi-Level Town House
At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting...
Purdue Pharma Takes ‘Education, Not Sales’ Approach
To get doctors in the booth and learning about its new products, Purdue Pharma for its October 2009 AAFP exhibit blended sensory perception, soothing design and a smooth, “education not sales” approach. One key goal was to provide the appropriate scientific data and education that physicians want to see when considering trying a new product....