Case Study Archive - Page 142 of 332 - Event Marketer
Coca-Cola Traces Brand History with Cool Interactives
The massive Coca-Cola experience had lines up to two hours long at the 2010 Winter Olympics, but those who waited were rewarded. The 8,600 square-foot Coca-Cola Pavilion experience began with high-fives on the way in from perky brand ambassadors hell-bent on making visitors happy. Next came a mini museum tour of Coke memorabilia and displays...
Samsung’s Slick Exterior Beckons Visitors Inside
They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s two-story, 7,500 square-foot “Olympic Rendezvous @ Samsung” pavilion at the Olympic LiveCity Yaletown received an A for its exterior curb appeal. Upstairs, visitors to the...
Medtronic Woos Attendees with a Multi-Touch Wall
For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...
Absolut Lets Consumers Customize Their Concoctions
To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...