Case Study Archive - Page 136 of 332 - Event Marketer
Sony Taps into Soccer Fever to Create Buzz for Camera
Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009 during the hour of twilight as it moved across the world in stunning locations that included Iguacu Falls,...
Lane Mobile Tour Employs Battle of the Sexes Theme
Shopping for furniture can be a daunting task—just ask anyone who’s invested in a new couch or entertainment center. Lane’s Home Entertainment Tour, which hit 20 Lane retailers last fall and will visit another 90 this year, is a 1,000 square-foot trailer that takes some of the stress out of those decisions. The big rig...
Chevrolet Charges Up SXSW Festival Attendees
For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...
Ford Connects with Bull Riders at Annual Riding Event
In 2009, Ford Trucks took its seventh year as sponsor of Professional Bull Riders (PBR) to a new level to attract key consumers, improve brand opinion, consideration and purchases. As the official title sponsor of the PBR Built Ford Tough Series, Ford activated at 33 events between January and November, leading up to the World...