Case Study Archive - Page 133 of 332 - Event Marketer
Hornitos Enlists Mexican Americans to Boost Brand
To compete in the premium tequila category against big names like Patrón and Jose Cuervo, Sauza Tequila brand Hornitos took its tangy elixir to the experts: Mexican Americans. The objective was to have these “pros” approve its 100-percent authentic agave flavor in order to boost confidence among mainstream tequila consumers when considering the brand for...
Army Draws Recruits with Mission-Based Simulation
The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...
Verizon Engages Mall-goers with the FiOS Tech Corner
During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...
Ford Reaches Women with Warriors in Pink Campaign
Ford wanted to raise money for Susan G. Komen for the Cure while leveraging the partnership to drive sales among women ages 18-24, so the carmaker took the message to the people in 2008 through Race for the Cure events, grassroots efforts and sweepstakes offers. By activating at 117 Race events, Ford reached over 1.5...