Case Study Archive - Page 112 of 332 - Event Marketer
Cisco Staff Offers Booth Tours to Key Executives
At the Healthcare Information and Management Systems Society’s event last February in Orlando, FL, Cisco strategized for increased sales by integrating the internal marketing, sales and executive teams to activate deeper touch marketing opportunities. Cisco sent 14 senior sales executives and several business and technology experts to bring target executives through the interactive booth activities,...
Honeywell Promotes OneWireless via Cause Marketing
To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the attention of plant managers and engineers to reintroduce the OneWireless solution and then generate buzz about it at the event. The company deployed...
AT&T’s Client Dinners Feature Culinary Alchemy
AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...
Ford Unifies VIPs with the Feel Football Suite
At the Union of European Football Association’s championship game in Moscow in May, Ford created excitement for its new model, the Kuga, by providing a “money-can’t-buy” hospitality experience for its 595 guests and VIPs from 48 markets. The destination: an exclusive Feel Football Suite for invited guests, who were members of senior management, market heads,...