Case Study Archive - Page 111 of 332 - Event Marketer
Boeing ‘s Eco-Friendly Tech Takes Flight at Air Show
Environmental consciousness isn’t just the new imperative for automakers. The commercial aviation industry is under the microscope, too, and looking for ways to cut carbon and create alternative fuels. To give its industry’s environmental message wings (and to sell a few planes in the process), Boeing last year targeted U.S. and U.K. government officials and...
JVC Reaches Millions Throught a Hi-Def Mobile Tour
To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...
Wachovia Boosts Awareness with Money Machine Game
To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and...
Unilever Unleashes Degree Urban Vehicle of the Future
To reinforce the message that Degree Absolute Protection products are like nothing else out there, Unilever traveled to 17 cities in a vehicle designed to look futuristic. Targeting teenage to middle-aged males, the tour, dubbed the Degree Urban Vehicle of the Future Tour, made stops at Major League Baseball stadiums, entertainment districts and community events....