Case Study Archive - Page 106 of 332 - Event Marketer
Mrs. Myer’s Clean Day Scrubs up an In-Store Strategy
In-store displays often involve just that—displays. There’s a brand ambassador, a taste here or a spritz there, and consumers are told what aisle to find the product in. When Mrs. Meyer’s Clean Day set out to boost sales in Whole Foods’ Chicago market, it created an experience that would highlight the brand’s best features—the smells—and...
Target’s In-Store Shopping Events Draw Millennials
It started as a tactic to drive immediate traffic and sales during the crucial back-to-college period. But in 2015, Target shifted its focus to the long-term. Target wanted college-age shoppers to think beyond comforters and shower caddies, and trips to the store with mom and dad. The brand’s Made for U in-store shopping events celebrated...
Intel’s LED-Powered ‘Forest’ Lights up CES
The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...
SAP Brings Messaging to Life with Live Acrobats
Cloud-based human capital management software solutions. Phew. It’s what SAP’s SuccessFactors offers Human Resource professionals. But that jargon-filled description alone doesn’t bring to life how good tools can help HR folks swiftly manage the complexities of the working world today, and become “heroes” at their companies in the process. At the HR Technology Conference &...