HP Woos Millennials with Multisensory Installations

HP Woos Millennials with Multisensory Installations - Event Marketer

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HP Woos Millennials with Multisensory Installations

Case Study Details

Brand: INTEL HP

Agency: INFINITY MARKETING TEAM

Awards: EX AWARDS — BEST FAIR/FESTIVAL ACTIVATION

Year: 2018

To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else…

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