Experience Design & Technology Awards Archives - Page 42 of 48 - Event Marketer
Cisco Boosts its IoT Tech with Immersive VR
After dipping its toes into virtual reality at this year’s Internet of Things (IoT) demonstration area, Cisco’s attendee engagement at Cisco Live will never be the same again. Oculus Rift and VR Cardboard experiences, along with a mouse-enabled 360-degree video engagement, generated buzz at the event and drove traffic to the booth. Cisco was so...
Budweiser Quenches Festivalgoers’ Thirst for Tech
As a first-time beer sponsor at South by Southwest (SXSW), Anheuser-Busch InBev wanted to give attendees a taste of its market leadership—as well as its Budweiser Signature Draught. The Budweiser Beer Garage at the SXSWi festival, inspired by the actual Budweiser Beer Garage in Palo Alto, CA, did just that. A 4D immersive virtual reality...
Under Armour Uses VR to Promote its New Brand House
To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage, Under Armour gave consumers a virtual glimpse behind “the curtain” with virtual reality goggles. Two headsets were built into the barricade, manned by brand...
Canadian Tire’s Live-Stream Links Olympians and Fans
For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...