Experience Design & Technology Awards Archives - Page 44 of 48 - Event Marketer
Cisco’s Special Effects Prompt Audience Participation
With the theme Full Speed, the general session for Cisco’s GSX FY17 conference for 18,000 members of the company’s sales force needed to “break barriers” and highlight the forward momentum envisioned for the company. Insane A/V elements, coupled with special effects that allowed the audience to become part of the show, broke production barriers, too....
Symantec Unveils World’s First Tight-Ratio LED Ring
Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off...
AOL Immerses Future Front Attendees in a Media Tunnel
AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front...
IBM Introduces the Cognitive Era Via Personalization
IBM is a company that knows how to make an entrance. The tech giant proved as much at its premiere cloud and mobile conference, InterConnect, with a larger-than-life entryway that fully immersed 23,000 attendees in the narrative of its cognitive business platform. The experience was designed to attract attendees to the conference’s Solution EXPO, and...