Experience Design & Technology Awards Archives - Page 10 of 48 - Event Marketer

January 8, 2021

SentinelOne Packs in Engagement within a Modest Footprint

The cybersecurity platform provider needed a memorable booth in a comparatively small (30-by-30) package. Its sleekly designed environment featured a technologically artful center structure shaped like a tree, but with undulating LED “branches” that reached up to the booth header. The color-changing lights were not only reflected by the booth’s high-gloss finishes, but were also...

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January 8, 2021

Ranch Hand’s Sledgehammer Makes an Impact—Literally

How do you hype a product that, well, doesn’t do much unless it’s attached to the front of a pickup truck? Ranch Hand’s attention-grabbing SEMA display for its heavy-duty steel bumper grille featured a 200-pound steel sledgehammer that, once each hour, crashed full speed into said grille, showing that the product could take a hit....

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January 8, 2021

Sleep Number Cozies Up with CES Revelers

If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...

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January 8, 2021

Arm Creates a Futuristic Owned Space at TechCon

The computer technologies designer hosts more than 3,500 guests at its annual developer conference. For its own footprint at the 2019 event, the company wanted a futuristic space that would invite developers to think about limitless possibilities. The pièce de résistance was a 20-foot-by-40-foot LED screen suspended overhead—flanked on either side by backlit tension fabric...

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January 8, 2021

Hyatt Banks on Modularity for a Brand Portfolio Exhibit

The exhibit reflected the sleek-but-comfortable vibe you’d expect for the hotel chain. But its neatest aspect was its modularity: Hyatt can size up to 50-by-50 for bigger shows, like IMEX, and down to eight-by-14 for smaller ones. Given Hyatt’s varied brand portfolio, a flexible graphics system uses magnetized tiles that can be easily swapped depending...

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