Ex Awards Archives - Page 30 of 198 - Event Marketer
Dewar’s Targets Millennials with a Tiny Whisky House
The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in capitalizing on the momentum of the category. Mainly, that it’s perceived as an old man’s Scotch. Enter: Dewar’s Traveling Whisky Emporium. Hosted...
Uber Puts Meals on Wheels to Launch its Credit Card
It’s one thing to read about the perks and benefits that a credit card has to offer. It’s another to taste them. To launch the new Uber Visa card, the ridesharing, food delivery and transportation company turned to a platform it knows best—wheels. In particular, a culinary experience on wheels. The Ride and Dine bus, which...
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...
State Farm Invites Music Fans to Make a Difference
We all have good intentions in life, but sometimes it’s hard to follow through. When State Farm’s “Like a Good Neighbor” team began investigating the state of volunteerism among its target audience—older millennials and young Gen Xers—it discovered that 70 percent of Americans have expressed a desire to volunteer, but only 25 percent actually participated...