Ex Awards Archives - Page 23 of 198 - Event Marketer
Taco Bell Spices Things up with a Test Kitchen Event
How do you create demand for a restaurant? Some might say the key is to create the most exquisite food on the dining scene. Others say make it the hardest reservation to get. Taco Bell took both to heart when it created the “Test Kitchen by Taco Bell” at its headquarters in Irvine, CA. The...
Mastercard’s #ThankTheFans House Engages Music Buffs
The official card of the Grammy Awards since 2008, in 2017 Mastercard chose to amplify its new digital payments platform, Masterpass, by increasing the brand’s association with music. The product of that effort was the #ThankTheFans House, a pop-up experiential music environment within the iconic former Tower Records building in West Hollywood. Live performances by...
Porsche Revs up a Track Show Synced to Live Music
To connect with a younger, edgier audience and celebrate the new line of Porsche E-Hybrids, Porsche North America in partnership with Rolling Stone created “Engine Notes,” an evening at the Porsche Experience Center in L.A. featuring a star-studded rock concert and a 45-minute track show precisely choreographed to guitarist Dave Navarro’s performance. Here’s what went...
Mercedes-Benz Partnership Appeals to DC Comics Fans
When he’s not driving the Batmobile, you can bet Bruce Wayne is behind the wheel of a Mercedes, thanks to an integrated campaign that melded Benz and Batman’s posse. In a strategic partnership between the “Justice League” film and the luxury car company, two Mercedes-Benz models scored appearances on the big screen: the Vision Gran...