Ex Awards Archives - Page 20 of 198 - Event Marketer
Miller Lite’s Taste Tests Target Young Beer Drinkers
It seems like every time you turn around, a new craft beer has entered the market, and when it comes to light brews, Bud Light tends to dominate the bar scene. To differentiate its brand among the vast options available to consumers and prove that its product offers more taste and fewer carbs and calories...
Lexus Activates an On-Demand Press Conference
The chaos of traversing the IAA, one of the world’s largest auto shows, is enough to fluster even the calmest consumer, but for international press covering the event, it can be sheer anarchy. Like many auto shows, major brands are given 15-minute time slots on press day to deliver their messaging to the media. But...
Ford Transforms Auto Show Attendees into Movie Stars
The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity...
Rocket Entertainment Hypes Elton John Tour with VR
When a legendary musician like Elton John announces his 300-show retirement tour, how do you simultaneously boost ticket sales and ensure his legacy lives on after the final curtain call? For the British singer’s management company, Rocket Entertainment, the answer was a revolutionary press launch that announced his Farewell Tour with all the style and...