Best Use of Virtual Reality or Augmented Reality Archives - Event Marketer
Tennessee Titans Build Buzz for the NFL Season with a Mural Activated by AR
In the age of COVID-19, augmented reality can add dimension to our restricted lifestyles. Capitalizing on the murals well known in Nashville, the Tennessee Titans drummed up excitement for the 2020 NFL season by commissioning an immersive mural around the theme “Tennessee Tough.” Located across from Music City Center, consumers could activate the mural, designed...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
TCL’s Explorable Virtual Reality Experience Demonstrates an AI-powered Future
Amid a sea (1,900 to be exact) of brands exhibiting at IFA Berlin 2019, Europe’s largest trade show for consumer electronics and appliances—most focused on the show theme of AI and IoT—TCL needed to demonstrate how AI powers its 8K TVs and smart home products without adding to the overwhelming vibe. The solution: to create...
Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one...