March 14, 2019
“Hey Google, which brand turned its CES activation into a citywide experiential marketing blitz?” Here is the answer: The technology behemoth couldn’t be missed at this year’s show, from the Las Vegas Monorail, to its 6,000-square-foot “playground,” to activations in more than 150 partner booths. The brand’s Sin City takeover was designed to demonstrate how...
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