Best Stage Experience Archives - Event Marketer

January 8, 2021

Kowa Pharmaceuticals Leans into Steampunk-inspired Staging

“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered...

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January 8, 2021

Caruso Hosts a Huge, but Homey, Tree Lighting at The Grove

Imagine you’re redesigning your living room. Only your living room has to fit about 20,000 guests, a 150-foot-tall tree and a performance stage (which has to cover up a permanent fountain that’s about 70 feet wide by 50 feet long), and you’ve gotta have a 30-foot fireplace as the centerpiece. Those were just some of...

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January 8, 2021

Ford’s Galloping Pony Emblem Lights Up the Mach-E Reveal Stage

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages,...

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May 23, 2019

Hilton wows the attendees with their stage visuals

WHY THE JUDGES LOVE IT: This one was a show-stopper. The conference’s super-wide screen spanned 460 feet and featured 2,050 panoramic LED panels, curved elements to enhance the dimension and motion of the design, and an LED band overhead that ran the width of room. The screen configuration allowed for two days of speaker walk-on...

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May 23, 2019

Walmart welcomes the new generation of Walmart workers and tech

WHY THE JUDGES LOVE IT: An audience of 14,000 people from 29 countries attending Walmart’s annual meeting received a special visit from company founder Sam Walton—in the form of a hologram. Projected by two 30K laser projectors and reflected against Holo-Gauze fabric, the 3D animation of Walton was able to “meet” the next generation of...

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