Best Sampling Campaign Archives - Page 3 of 3 - Event Marketer
Garnier Woos Festivalgoers with On-Site Salon
Music festivals offer attendees plenty of perks, but between the heat, crowds and limited showers, good hair days generally aren’t one of them. So to keep young, female festivalgoers looking and feeling their best, Garnier activated an immersive sampling experience at five of the nation’s hottest festivals. Aiming to foster one-on-one consumer experiences, the brand...