Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Inside JetBlue's Reach Across the Aisle Stunt
    B-to-C Events

    Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt

    In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or […]

  • pre-grammy event
    B-to-C Events

    Experiential Touchpoints Drive Nielsen Pre-Grammy Event

    Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]

  • The Art of Experiential Inside Motorola's Moto Shop
    B-to-C Events

    Three Insights from Motorola on Experiential in Retail

    Think about a traditional telecomm store and rows of devices under stark lighting might come to mind. Walk into Motorola’s Moto Shop pop-up in Chicago, a pilot program for future retail experiences, and you’ll find warm textures and a lot of opportunities to get hands-on with the products. Open through April 1, the pop-up has […]

  • Palm Springs Stages the Ultimate Ice Breaker in New York City
    B-to-C Events

    Palm Springs Stages the Ultimate Ice Breaker

    To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square […]

  • Hearst Men's Group Takes the Detroit Auto Show
    B-to-C Events

    Inside Hearst Men’s Group’s Trade Shows Activations

    The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]