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B-to-C EventsFive Insights on Sustainability in Event Marketing
In our December issue, we explored the evolution of eco-friendly practices in event marketing and experience building. What we discovered is that, these days, going green at events is no longer an add-on but an expectation. Event marketers are taking a holistic approach to sustainability, examining the entire life cycle of an event and how the trickle-down […]
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B-to-C EventsSuper Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco […]
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B-to-C EventsHow Lowe’s Built a ‘Village’ with Half the Booth Space at CES
Lowe’s Home Improvement store returned to CES 2016 in Las Vegas to showcase its Iris smart home solutions with an evolved concept: a village. The retailer last year erected a life-like suburban home, yet despite having half the booth space and half the budget to work with this year, the brand activated a larger marketing […]
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B-to-C EventsMoto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1. […]
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B-to-C EventsIntel’s Keynote Comes to Life in its CES 2016 Booth
Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The […]