Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Air France Sponsors the Los Angeles Marathon
    B-to-C Events

    Air France Lands a Mutli-Faceted Presence at the L.A. Marathon

    Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which […]

  • Road Test: Smart Watches and their Impact on Events
    B-to-C Events

    Five Predictions on How Smart Watches Will Impact Events

    You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll find that your attendees have them, too. We’re talking smart watches, and with the release of Apple Watch last April followed by its much anticipated system update in September allowing developers to design apps specifically for the watch, event marketers […]

  • Festival activations: Google Chromecast at iHeart Radio Jingle Ball
    B-to-C Events

    Google Chromecast Drives Trial at Music Festivals

    To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos with Google product specialists, meet and greets and other touchpoints. Google also activated a similar experience at Outside Lands in San Francisco last summer. Both events contributed […]

  • Inside JetBlue's Reach Across the Aisle Stunt
    B-to-C Events

    Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt

    In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or […]

  • pre-grammy event
    B-to-C Events

    Experiential Touchpoints Drive Nielsen Pre-Grammy Event

    Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]