Rachel Boucher

There’s no better way to win the hearts of wannabe professional baseball players than to create the experience of the best kind of field action there is— pitching, stealing bases and catching fly balls. At this year’s MLB FanFest, Under Armour offered just that, and the opportunity to share all the fun with friends.

Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate its breadth of innovations to the public, in May it launched a six-month global tour to give consumers the opportunity to experience and interact its technology through Intel-based devices. The tour kicked off in New York City and hit Chicago, Tokyo, Beijing and London in June and July. It will make stops in Sao Paulo and Moscow before wrapping up in Sydney in October.

Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall.

Celebrity Cruises for the first time steered its way into experiential marketing on June 10 and 11, giving consumers a taste of the luxury brand’s iconic, top-deck Lawn Club on its five Solstice-class ships in Grand Central Terminal’s Vanderbilt Hall. The event supported a two-day promotional sale as part of a larger national campaign to increase brand awareness in premium markets, like New York City.

SVEDKA Vodka on June 22 reached the eccentric and exuberant masses in Brooklyn, NY, by activating a sampling “cube experience” along the route of the Mermaid Parade at Coney Island. The stop was part of a 20-city summer tour to promote new flavors Orange Cream Pop and Strawberry Colada. Located on-site at Peggy O’Neill’s Bar and Grill on Surf Avenue, the 16-foot by 16-foot space featured glass walls and oversized floating SVEDKA-branded white balloons that sailed above the crowds.