Rachel Boucher

Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.

So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet a request for sampling teams to visit them at places like their office, gym or local park. The tweets are populated on a “tweet wall” on the tour microsite, which shows where sampling teams are located and what consumers are tweeting, live.

GoGo squeeZ is back on the road, driving trial of the fruit pouch product while encouraging kids and parents to play more with the “Wherever You Go, Go Playfully” campaign and mobile playground tour. The brand enlisted celebrity dad Jerry O’Connell and charitable partner Life is good co-founder Bert Jacobs to headline a launch event on June 7 in Manhattan’s Bryant Park. The tour is stopping at family-oriented events—among them, so far, Chicago Green Music Fest and Pogopalooza in New York City. It will wrap in October in Atlanta.

It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.

Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in Houston, a city whose East Downtown district, or “EaDo,” is undergoing a cultural and urban revitalization. It was an appropriate venue for Microsoft’s biggest annual partner event, which this year from July 7 to 11 brought to life its own […]