Lisa Goell Sinicki

Sponsorship marketers are almost always required to take on multiple roles when managing sponsorships. At any given time they’re playing deal maker strategist and activation quarterback.
The evolution of the sponsorship game has brought long-term prowess to sponsorship departments that were once short-term focused. Not only are today’s sponsors getting more of what they want and less of what they don’t but they’re also learning the fine art of keeping properties in check.