Event Marketer

For decades the industry’s largest events garnered the most attention—and our editorial spotlight. No more. Introducing Hidden Gems, the first recognition program focused on b-to-b events with less than 5,000 attendees. Coproduced with leading b-to-b event agency Cramer, Hidden Gems brings to life some of the big ideas, big creative and big thinking—shared by the […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]

To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.  

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade […]

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the […]